To celebrate its first Coupe de France final as title partner, Crédit Agricole entrusted Bold House with imagining a flagship activation worthy of the occasion. Built around creator Michou, the experience combined exclusive behind-the-scenes access, VIP hospitality and pitch-side moments, culminating in a bespoke half-time challenge performed in front of 80,000 spectators. Conceived and produced by Bold House, the activation also brought together content creators and fans on the pitch, turning the competition's biggest night into a memorable brand experience both inside the stadium and across social media.