Bold House is responsible for bringing Burger King into the Kings League World Cup in Paris. Our team conceived and executed the gamified activation that transformed the Whopper into a €1 reward at the end of the competition. By leveraging the ultra-visible banners behind the goals, a key hotspot for viral UGC during the famous “presidents’ penalties” we crafted witty, memorable messages that generated massive reach and put Burger King at the very center of the event’s most viral moments. This partnership is the result of Bold House’s creative strategy and operational expertise, making Burger King an integral part of the Kings League experience and its vibrant digital community.