For several years, Bold House has been Samsung Electronics’ agency in charge of designing and operating their entire presence at Paris Games Week. In 2025, a nearly 180m² space was created, featuring the continuous presence of influencers such as Brawks, Lebouseuh, and Etienne Moustache; the latest Samsung technologies to try out across Storage, TV, Gaming Monitors, and Mobiles; Computers, consoles, simulators, reflex games, and more !