One wall. Spotlights. A culture. Bold House designed a travelling spray wall for SIMOND (Decathlon France) ! a climbing wall that moves from place to place, sets up anywhere, sparks desirability for the brand, provides access to sport for younger generations, and showcases products while delivering a true consumer experience… Nothing better to take climbing culture beyond indoor gyms and to boost SIMOND’s visibility among outdoor and mountaineering enthusiasts. Pure alpine style. It was inaugurated in Chamonix during the 2025 Climbing World Cup — a symbolic launch for a brand born in the city, surrounded by its community and passionate fans.