Relaunching a brand in a new market calls for more than a fresh coat of paint. As part of our broader repositioning work with Subaru France, Bold House took on the full UI and UX design of their new website: a digital experience built to match the ambition of the brand's return, and the boldness of its new electric lineup. The challenge was to translate Subaru's renewed identity into an interface that feels as modern and adventurous as the vehicles it showcases. Every interaction, every screen, every detail designed to make electric driving feel desirable and unmistakably Subaru.