PARIS GAMES WEEK
SAMSUNG
To make Samsung's first appearance at PGW a success, Bold House came up with an ambitious scheme combining video games and immersion.
- Over 200m² of floor space
- 4 Samsung divisions showcased: displays, TVs, mobility, SSDs
- 16,000 people were able to test Samsung products
- Daily activation with Karmine Corp
- Over 200m² of floor space
- 4 Samsung divisions showcased: displays, TVs, mobility, SSDs
- 16,000 people were able to test Samsung products
- Daily activation with Karmine Corp