For the new edition of the Paris Games Week in 2023, Bold and JBL Quantum created a booth designed to highlight the brand and showcase its products. The approach, aimed at maximizing visitor engagement at the exhibit, was based on the activation of JBL Quantum’s assets and partners. Many fan-favorite content creators came on stage to offer a once-in-a-lifetime opportunity to the audience.

15 influencers on stage, including Domingo, Doigby, Ciryl Gane, and Team Vitality esports players.
2,3M global reach for JBL Quantum as a brand.
130 products won all week round.
4 800 players testing JBL Quantum products.