ZEN AU ZENITH
BURGER KING
Bold House has been working with Burger King in order to help the brand reach a younger audience. We set up several activations relying on Gen Z favorite socials such as a smart integrations during the "Zen au Zenith" event in Paris. The goal was to enhance viewer experience for on-site and online fans by giving away whoppers in the queue and in the room before the show, as well as gifting promo codes in the Twitch chat during the live with a dedicated emote.