BK x FC 27: The collab of the season This back-to-school season, Burger King and EA are teaming up around FC 27 to bring food and gaming closer together. We had the pleasure of supporting BK and EA from the initial concept through to the rollout of the campaign. At the heart of the collab is the Ultimate Menu, which gives players access to packs they can use directly in FC 27. A simple idea that brings the game beyond the screen and into the Burger King experience. By bringing these two worlds together, the campaign offers fans a new way to enjoy their passion, both in-game and at the table.