A World Cup opening match deserves more than a screen. For Hisense, official sponsor of the 2026 World Cup, Bold House turned L'Atelier des Lumières into a 360° stadium for France vs Senegal. On June 16th, the match unfolded across every surface through custom visuals created by Bold House with a specialized studio, blurring the line between spectator and spectacle. Hisense products were also brought to life through dedicated activations. The experience brought together competition winners, French and Senegalese supporters clubs, and creators including Domingo, Cocottee and Grimkujow, who extended the experience to their communities through live content, reels and debriefs.