As Babolat's long-term strategic partner, Bold House imagined and produced a brand film celebrating one of tennis' most iconic partnerships: Wimbledon. From Lyon to London, the film highlights the brand's unique heritage as the inventor of tennis strings and the Official Racquet Service of The Championships. More than a product story, it showcases the craftsmanship and expertise that have supported generations of champions on the sport's greatest stage. Broadcast on Eurosport and beIN Sports during Wimbledon, the campaign reinforces Babolat's enduring role at the heart of the game. Production : Gems Corp & Bien vu productions