As one of the French Football Federation's longest-standing partners, Crédit Agricole plays a unique role in supporting football across every level of the game. To bring this legacy to life for younger audiences, Bold House designed and produced high-impact influencer activations connecting the brand with the next generation of fans. From taking Michou to the France vs. Brazil World Cup warm-up match in the United States to offering creators exclusive behind-the-scenes access at Clairefontaine before the team's departure, each activation transformed an iconic football partnership into authentic, social-first experiences that resonate with Gen Z.