GOTAGA x COD IS LIFE

SAMSUNG

On the occasion of the Paris Call of Duty Major in June 2026 at La Défense Arena, Samsung Storage partnered with Gotaga in his YouTube documentary, CoD is life, tracing the famous streamer's journey. The heart of the campaign: seamlessly embedding Samsung Storage into Gotaga’s story without ever disrupting the viewer experience. To achieve this, Bold House orchestrated smart, precisely tailored product placements throughout the documentary. The campaign leveraged custom 3D integrations and organic shot inclusions within the scenes, highlighting the performance of Samsung SSDs directly at the core of the content.