Bold House managed and operated Lenovo’s stand at the Esports World Cup, held at Paris Expo Porte de Versailles, France, from July 6 to August 23, 2026. At the heart of the world’s largest esports event, bringing together more than 2,000 players, 200 clubs, and participants from over 100 countries, Bold House oversaw the day-to-day management and operation of Lenovo’s stand throughout the competition. From coordinating activities and managing on-site teams to ensuring the smooth running of the stand, our teams delivered a seamless and engaging experience within an event that sold 175,000 tickets in Paris and generated more than 2 million visits across its venues, Fan Fest, and city-wide activations.