Following a successful first season, Crédit Agricole took its commitment to the next level by becoming the title partner of Kings League France Crédit Agricole, making the brand the competition's leading partner in France. More than a naming rights deal, this partnership reflects Crédit Agricole's ambition to build meaningful connections with a new generation of football fans by embracing the platforms, formats and creators shaping today's culture. Through bold and creative activations imagined by Bold House, the brand establishes a genuine presence at the heart of Twitch-native entertainment, engaging Gen Z in a way that feels authentic, relevant and true to the spirit of the competition.