Simond is writing a new chapter in the world of mountaineering and Bold House is shaping the way this story rises. For more than a year, Simond and Bold House have partnered to redefine the brand’s identity, reconnect it to its pioneering roots, and project it into the future of performance and mountain culture. Together, we have built a new brand platform anchored in the Alpine Style spirit, crafted the strategic foundations of Simond’s athlete program, and supported the creation of the Simond Avant-Garde, a collective of pioneers of the Alpine Style : climbers, alpinists, skiers, snowboarders, adventurers... embodying the brand’s renewed vision. From brand strategy to athlete scouting, from environmental positioning to creative direction, Bold House has helped Simond elevate its narrative, activate its community, and reclaim its place as a reference in the mountains. A long-term collaboration designed to reaffirm Simond as the iconic brand of vertical adventure, authentic, progressive, and endlessly pioneering.