We negotiated and managed the partnership between JBL and MMA fighter Ciryl Gane. For his December 2024 bout, we conceived, produced, and launched a video campaign that blended martial arts with JBL audio products, “Chef d’orchestre.” Shot at the Théâtre Mogador with advanced VFX overlays, this spot became the most-viewed organic post ever on Ciryl Gane’s Instagram. The creative concept—Gane conducting music to the rhythm of his strikes—led to countless celebrity likes and shares for its authentic blend of live performance and visual artistry.