Babolat has entrusted Bold House with the strategic guidance of its brand at a pivotal moment in its history. Working hand-in-hand with the GM, Marketing, Product and Athlete teams, Bold House helps evolve Babolat from a purely performance-driven approach to a more cultural, emotional and player-centric brand worthy of its 150-year legacy : Brand Strategy & Comms, Brand Campaigns, Athletes stories, Products launchs, Partnerships activations... A long-term partnership to help the brand fully activate its ambition.