Subaru’s return to the French market marks a new chapter in electric mobility, and it’s Bold House who orchestrates the brand’s repositioning. Together, Subaru and Bold House unveiled a communications platform that brings together the adventure and driving spirit unique to Subaru with the new expectations of today’s drivers. This collaboration accompanies the launch of Subaru’s new 100% electric lineup in Europe, including the redesigned Solterra, Uncharted, and E-Outback. From brand strategy to field activations and digital content, Bold House delivers every aspect of the experience, making electric driving desirable and true to Subaru’s legacy of innovation and freedom.